Partners
Simon Moore
“Passionate about evolving businesses and creating customer-centric product strategies.”
An experienced retail executive with a proven track record of driving business transformation and commercial growth across international markets including Europe, the Middle East, and North Africa.
Passionate about retail, combines deep expertise in product development—through collaboration with both internal and external design teams—with robust category management structures that reflect market realities and business needs. Committed to building offers and ranges that resonate with how customers shop and live, always putting the customer at the heart of decision-making.
“Focused on building sustainable business transformation across international retail markets.”
“Strategic retail executive driving transformation, growth, and customer-centric change.”
“Experienced leader delivering commercial performance through innovation and operational excellence.”
Simon Moore
Mohammad Mansour
“Seasoned leader in e-commerce, digital marketing, and business transformation with over 17 years of experience across the Middle East. His career spans strategic roles in Q-commerce, marketplace management, and digital operations, consistently driving growth, innovation, and operational excellence.”
He began his journey in web development and digital marketing in Jordan and Saudi Arabia, quickly rising through the ranks to lead e-commerce initiatives for major retail and tech firms in Dubai. His expertise in launching platforms, optimizing logistics, and scaling marketplace ecosystems has been pivotal in transforming businesses like ACE Hardware, Farmbox, and ASWAAQ into digital powerhouses.
Currently, as Head of Business GM at Ferns N Petals in Qatar, Mohammad oversees full P&L, digital strategy, and multi-channel operations, solidifying the brand’s regional presence. His track record includes launching mobile apps, expanding delivery networks, and integrating Q-commerce models—all while mentoring cross-functional teams and forging strategic partnerships.
Mohammad Mansour
Siva Ulimiri
Seasoned Merchandise Planning Executive with over 24 years of experience in the
retail industry, specializing in home furniture, homewares, home textiles, DIY,
outdoor & garden. Expert in driving profitability and growth through strategic
assortment planning, inventory management, and demand forecasting. Proven
track record in optimizing product mixes, reducing excess inventory, and enhancing
supply chain efficiency to meet market demands. Adept at leading cross-functional
teams, developing data-driven strategies, and aligning merchandising activities
with broader business objectives. Committed to delivering exceptional results by
leveraging market insights and fostering a customer-centric approach.
Siva Ulimiri
Dalia Ahmed
As a certified ORSC (Organization and Relationship Systems Coach) HR leader with over 20 years of experience, I specialize in architecting human capital strategies that drive transformation and growth. My expertise has been honed across a diverse range of industries, including technology-driven food delivery, global retail fashion, and home furnishings. I have a proven track record of leading large-scale, strategic projects such as optimizing organizational design, co-creating market-driven compensation and bonus schemes, and spearheading the seamless entry of new retail brands into the MENA region. My approach combines systems thinking with data-driven insights to future-proof organizational structures and talent pipelines.
My consulting strength lies in designing agile HR frameworks that enhance performance, culture, and employee experience. I have successfully led complex initiatives to improve operational efficiency, reengineering performance management systems, and launching large-scale nationalization programs to build robust local talent pools. Fluent in English and Arabic, I am adept at fostering collaboration and navigating the nuances of multicultural, high-growth environments. I partner with leadership teams to turn strategic vision into actionable plans, ensuring HR practices are directly aligned with core business objectives to accelerate outcomes.
Dalia Ahmed
We Follow Best Practices
QLX Advisory cuts through the noise. We provide human-centric, actionable consulting that delivers rapid profitability, builds lasting businesses, and puts your people at the heart of growth.